Mobile web still far off

Last100 is carrying a story claiming that the mobile web will become ubiquitous, but not for another 10 years. As Michael Fitzgerald from The New York Times put it, “For now, widespread use of the mobile Web remains both far off and inevitable.”

SMS access growing rapidly in Africa

According to 160characters.org, "the number of people in Africa that can send and recieve international text messages has nearly doubled in the last year to 180 million". Compare this to the 44 million people in Africa who have Internet access. And it looks like governments are taking notice.

MMA Mobile Attitude and Usage Study

The MMA has released a new study of mobile marketing trends. The key findings are generally favorable for mobile marketing. See this writeup (especially the charts) for a nice summary.

Text messaging an addiction?

According to some research, 47 percent of high-school students text message one to four hours a day. Wow. The research also claims that the behavior of those surveyed borders on an addiction.

Subway franchises find success with SMS promotions

Subway franchises in Seattle and Buffalo have started offering coupons via an opt-in SMS program, and apparently its been successful at bringing in more business.

Welcome to SMSunderground

Welcome to the new blog SMSunderground. I'm going to try to follow whats going down in the world of SMS.